The Illustrative Art & Design of Brian Michael Gossett
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Kia Soul

Black Math brought me on to help out with a fun “see-say” illustrative typographic spot for Kia Soul. The challenge was to personify the typography so it emoted what the script was saying while clearly differentiating the positive vibes with the negative vibes. 

The “positivity mouth” was based on a styleframe by Pete McDonald.

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