This spot illustrates how RBC creates a financial pathway for an individual to follow throughout the span of their life and their children’s life. Pitch styleframes and character development also included.
Animation Direction: Brian Gossett & Mark Kudsi
Design & Animation: Leanne Dare, John Fan, Mi Tran, TJ Sochor, Evan Parsons, Danny Koenig
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client: Royal Bank of Canada | studio: Motion Theory | role: Animation Director & Illustrator | year: 2009