Squarespace approached me to design and direct 2 spots for a brand campaign featuring animated bumpers and print collateral to promote the upcoming launch of Squarespace 7. I teamed up with TJ Sochor to bring the spots to life.
“Open For Business” promotes the e-commerce side of Squarespace’s services. I came up with the idea of using brick and mortar storefronts and bespoke hand painted open signs for a variety of types of Squarespace users hanging in the window.
Executive Creative Director for Squarespace: David Lee
Creative Director for Squarespace: Nessim Higson
Producers for Squarespace: Richard Minkoff
Copywriter for Squarespace: Ken Ziegler
Concept + Co-Copywriter + Design + Direction: Brian Gossett
Animation: TJ Sochor
Sound Design: Joe Johnson
Director’s Cut Soundtrack: TIMZ “Open For Business”