The Illustrative Art & Design of Brian Michael Gossett
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SQUARESPACE | BUILD IT

Squarespace approached me to design and direct 2 spots for a brand campaign featuring animated bumpers and print collateral to promote the upcoming launch of Squarespace 7. I teamed up with TJ Sochor to bring the spots to life.

“Build It” promotes the e-commerce side of Squarespace’s services. The story begins by showcasing Squarespaces’ logo creator service and takes us from implementing the logo onto business cards, t-shirts, and eventually building a site using the amazing Squarespace product. The spot concludes by showing a transaction happening on the site and shipping the product to the customer.

Executive Creative Director for Squarespace: David Lee

Creative Director for Squarespace: Nessim Higson

Producers for Squarespace: Richard Minkoff

Copywriter for Squarespace: Ken Ziegler

Concept + Co-Copywriter + Design + Direction: Brian Gossett

Animation: TJ Sochor

Sound Design: Joe Johnson

 

Limited Edition Silkscreen Poster

Limited Edition Silkscreen T-Shirt

Computer Wallpaper

iPhone Wallpaper

iPhone Wallpaper

Storyboards

Storyboards

Storyboards

Storyboards

Storyboards

Storyboards

Storyboards

Storyboards

Storyboards

Storyboards

Storyboards

Storyboards

Storyboards

Storyboards / Cut Scene

Storyboards / Cut Scene

Storyboards / Cut Scene

Storyboards / Cut Scene

Storyboards

Storyboards

Storyboards

First Round of Design

First Round of Design

First Round of Design

First Round of Design

First Round of Design

Second Round of Design / Construction Paper Style

Second Round of Design / Wood Block Style

Third Round of Design / Revised Wood Block Style