Squarespace approached me to design and direct 2 spots for a brand campaign featuring animated bumpers and print collateral to promote the upcoming launch of Squarespace 7. I teamed up with TJ Sochor to bring the spots to life.
“Build It” promotes the e-commerce side of Squarespace’s services. The story begins by showcasing Squarespaces’ logo creator service and takes us from implementing the logo onto business cards, t-shirts, and eventually building a site using the amazing Squarespace product. The spot concludes by showing a transaction happening on the site and shipping the product to the customer.
Executive Creative Director for Squarespace: David Lee
Creative Director for Squarespace: Nessim Higson
Producers for Squarespace: Richard Minkoff
Copywriter for Squarespace: Ken Ziegler
Concept + Co-Copywriter + Design + Direction: Brian Gossett