American Horror Story: Leprechaun
2024
MakeMake
Following the success of our previous collaborations with The Wall Street Journal, I teamed up once again with my good friends Tim and DJ at Remade to craft three distinct short films for Google. These films revolved around showcasing how Google enhances services in the healthcare, education, and national security sectors.
For this project, I aimed to maintain the visual continuity of our previous work, employing a collage approach. However, this time, I opted for a cleaner aesthetic—sharper lines, crisp geometric shapes, and smooth gradients of color. These elements were carefully integrated into a contrast of dark and light shots.
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The animation complements this with smoother eases, cleaner curves, and snappy transitions, aligning seamlessly with the style we adopted for our films with Indeed and Zoom.
The collaboration with The Wall Street Journal and Google allowed us to explore new creative avenues while maintaining an engaging visual narrative.
In the healthcare-focused film, I opted for a blend of the sleek shapes reminiscent of pharmaceutical pills and the rugged edges of torn paper, along with distressed typography. Throughout the piece, you'll find moments featuring interface and UI details, paired with data visualizations creatively placed alongside raw cutouts of human eyes. This fusion of humanity and sterile data, the juxtaposition of digitized and woodcut typography with the raw hand-drawn elements, delivers a message that is both informative and down-to-earth.
